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©2018 Samantha L. Russo

How To Create Branded Instagram Highlights

March 7, 2018

Have I mentioned how big of a fan of Instagram Stories I am? The engagement you can get from a story is incredible. It makes "sliding into the DMs" normal. Not only that, DMs (direct messages) are a form of engagement that the Instagram algorithm takes into consideration when deciding who sees your content. Instagram will show you the content of people or brands you interact with most. If different forms of interaction had money values on Instagram, I'd be willing to bet that DM's are worth a lotta cash.



Instagram lets its users save stories to a "Highlight" that will appear on their profile. The Highlights live just beneath your bio and just above your photos. (*OPINION* this design is probably not just by happenstance. Instagram is putting a lot of stock into Stories so if you're not utilizing them, I would suggest getting started.) You can add up to 100 photos or videos to your Highlight, and there’s no limit to how many Highlights you can create. 


Highlights allow potential followers to get a sense of who you are/ what you're all about right away without scrolling through a ton of photos and text. So how do you do it? Follow this step-by-step to learn how to create a Highlight and brand it so your Instagram looks clean and consistent.


1. Decide what the theme of your Highlight will be (for example, I have one labeled "Fitness") and design a cover photo (1080px X 1080px). If you're design challenged like myself, use Keep this consistent with your brand and what the Highlight is going to show people.




2. Post this photo to your Story (need to know: your story MUST stay up for the full 24 hours for it to be included and stay in your Highlight). Click the button in the lower right hand corner on your story that reads "Highlight", click "New", and then name your Highlight.




3. Once you've created the Highlight you can go back into archived Instagram Stories (IG automatically does this) to add.



And there you have it! It's super simple and makes your profile look clean. The only thing I don't like about the Highlight so far is that you cannot re-arrange the Stories within a Highlight. So if you've already created Highlights and want to add a branded cover photo, you cannot move it to be the first thing you see. Stories within a given Highlight will appear as they were originally posted.


Share this post with anyone looking for Instagram help and message me with any Instagram questions you have for future blog posts!



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