That no one else can...
Consumers have more choices now than ever before, right at their fingertips within seconds. Unless you’re providing a product or service that is completely unique, how can you stand out from your competitors? How do you differentiate?
There is one thing that you can do to set yourself apart directly through how you use your social media platforms.
Ready for it?
Tell your story.
Your story or your ‘why’ is one of your most important assets. It is entirely unique to you, your business, and crafting your digital brand.
Okay sure, it sounds hokey, ‘Be Yourself..blah blah’. But really, it’s not as easy as you may think. I get asked all the time, “Why does so-and-so receive so much engagement, or likes, or shares?” and it comes down to authenticity. Successful brands on social media are able to be vulnerable and open. They take ownership of the good, the bad, and the ugly. And in return, they connect with an audience that becomes an engaged community.
Telling your unique and personal story has the ability to tie people to you emotionally and makes them want to buy from you over anyone else in your industry.
“The most startling truth is we don’t even think our way to logical solutions. We feel our way to reason. Emotions are the substrate, the base layer of neural circuitry underpinning even rational deliberation. Emotions don’t hinder decisions. They constitute the foundation on which they’re made!”- Douglas Van Praet, the author of Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing
So HOW do you effectively tell your "story"? Start here:
WHO are you? WHO do you help?
WHAT lights you up? WHAT are you passionate about (do you support any causes)?
WHEN did you realize you wanted to do this?
WHY did you start? WHY do you do the things the way you do?
Do you need help crafting your story? Let's discuss how to make your social media authentically YOU.