Whether or not your business is open, social media is "open" 24/7, 365. While it's important to maintain an active social media presence during the holiday season, it's even more important that you enjoy yourself among family and friends. Your social media efforts shouldn't burden you or have you in a corner on your phone while your family is making memories.
Here are some easy tips to appear active during these busy and special months:
1. Schedule Posts
There are some free and paid apps/websites that allow you to schedule out all of your posts on individual platforms. Facebook already has this feature directly on their platform. Take a moment to sit down, look a your content, and schedule out posts so you don't have to do it in real time.
2. Have Fun
It doesn't have to be all serious business stuff on social media. Have a little fun and try something out of the norm. Show your followers what your holiday season looks like. Hectic? Caffeine fueled? Do you have traditions? Elf on the shelf? Humanize your business and connect with people during the holiday.
3. Be Honest
Are you planning to go social media or technology-free this holiday season? Let your followers know! Be up front about your schedule. If your business hours are different, if your closed early for a Christmas party, or if you're just enjoying time with family, let us know!