Coming up with content for your social media platforms does not have to be a difficult task. It may seem daunting to come up with something new every day but with a little time and practice you'll start seeing great posts in your everyday. Not all of your posts are going to be viral gems, and honestly, your followers don't care. As long as you're informing, engaging and/or entertaining, they'll love you just the same.
If you're struggling to come up with content, check out some of these easy go-to's:
1. Daily hasthag
You've seen them before: #MotivationMonday, #TransformationTuesday, #WomanCrushWednesday, #ThrowbackThursday, #FlexFriday and more. Jump on these frequently used hashtags and relate them back to your business.
2. Behind the scenes
"Pay no attention to the man behind the curtain."
Actually, people love seeing what goes on behind the scenes. Give your followers a preview at a day in the life and what it's like to run your business.
3. National ____ Day
Every day is a holiday and every day is an opportunity to celebrate and show a little personality. As I'm writing this blog post, today December 4, is National Cookie Day, National Sock Day, and National Dice Day. Maybe your business has NOTHING to do with any of these things and that's okay. Have a little fun with it. Health and fitness professional? Give your followers a healthy cookie recipe. Business professional? Snap a picture of your wacky socks.
Remember, you're the expert here. Providing a little bit of your expertise not only GIVES your followers something (literally), it also provides some insight on what you can do for them if they decide to become a paying customer. Post a photo, video, or even a blog post.
Introduce yourself to your followers. Maybe a majority of your followers are friends and family that already know you, but what about the people that just recently started following along. Take a photo of yourself or business front and tell your story. What makes you unique? Why are you doing this in the first place? How did you start? What's your "why"?