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©2018 Samantha L. Russo

April 15, 2018

It must be the algorithm, right? Well...not exactly.

Whaaaaat? 

It's true! The #1 reason your Instagram isn't growing is because you're too focused on what you can't control: likes, comments, followers, how often your content is being seen. You can't control that stuff....

April 12, 2018

It's no secret that I'm a huge fan of Instagram Stories and it's no secret that Instagram is a huge fan of Instagram Stories. This feature's ability to connect and generate direct engagement is off the charts and perfect for people that aren't yet comfortable going liv...

March 13, 2018

Hashtags are a big part of many social media platforms.Actually, the only main platform that doesn't utilize hashtags is LinkedIn (so best not to use them there).

A hashtag is a search and discovery feature. Why do people use hashtags? On a very high level, when you use...

March 7, 2018

Have I mentioned how big of a fan of Instagram Stories I am? The engagement you can get from a story is incredible. It makes "sliding into the DMs" normal. Not only that, DMs (direct messages) are a form of engagement that the Instagram algorithm takes into considerati...

February 13, 2018

As a small business owner your time is incredibly important and developing quality/valuable content for social media is something that requires a lot of time and effort. So how can you maximize both your time, effort, AND content? 

Of course, you can re-post the co...

February 6, 2018

Influencer marketing is defined as:

A type of marketing that focuses on using key leaders to drive your brand's message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay influencers to get out the word f...

January 31, 2018

One of my first and most popular blog posts was about potential mistakes you're making on social media that you don't actually realize are hurting you. Since that seemed to provide a lot of value, I decided to bring the post back and expand upon it! Are you making thes...

January 24, 2018

Before scheduling or hitting send on your post it's important to do a quick, what I like to call, "ego check".  Of course, you and your team think that everything you post is a gem but if it's not giving value to your client you may want to rethink it.

I talk a lot...

January 19, 2018

As a small business owner that might sound a little scary because you’re being told to put a lot of effort into your social media. Your sales are your livelihood. Your social media strategy, though, should be hyper focused on cultivating and promoting your brand. Socia...

January 15, 2018

Last week Facebook announced a new algorithm change, one that everyday Facebook Users have been asking for. Soon we will be seeing more content from our friends and family instead of pages/businesses. 

First gut reaction as a social media marketer? OUCH. This one is goi...

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